With high spreed print, an extended list of labeling options and a simple, user-friendly design, the BBP12 Label Printer packs a lot of punch into one compact tool. From general identification labels to wire markers and asset tracking labels, the BBP12 label printer gives you the versatility to print all your basic label types from one machine - saving costs, reducing downtime and simplifying your labeling. Plus, with Brady's extensive line of high performance label materials, you can be confident the labels you produce with the BBP12 label printer are the exact same durable, high quality labels you've come to expect from Brady with the sense of ease. The BBP12 Label Printer is a trademark of Brady Worldwide, Inc.